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Feeding China’s


                   Growing Middle Class





                     Norwegian salmon exports could make a major impasse
                     into the Chinese market, the world’s largest seafood consumer.

                                                                                                   By Valeria Criscione



                     Norway recently made a milestone   of Chinese market following a seven   Aquaculture Conference in Oslo this past
                     agreement with China towards the   years’ political row. Exports of Norwegian   September. “The signing of the salmon
                     normalization of Norwegian salmon   salmon to China stopped after the award   protocol in May was an important step in
                     exports. In May 2017, Norwegian Minister   of the Nobel Peace Prize in 2011 to   the right direction. The normalization of this
                     of Fisheries, Per Sandberg signed a salmon   Chinese dissident Liu Xiaobo. Free trade   relationship and a new free trade agreement
                     protocol with the Chinese veterinary   talks between the two nations were also   with China will make China a very important
                     authorities that laid the groundwork for lifting   subsequently suspended.  market for Norwegian seafood.”
                     the current salmon export restrictions.
                                                      The two countries have since resumed   Growing middle class
                     The Norwegian counties of Troms, Nordland   free trade talks and are working towards   The export problems have not affected
                     and Sør-Trøndelag have been prevented   reducing the current tariff from 10% to zero.   Norway’s other seafood sales to China.
                     from exporting salmon to China since 2015   Norway’s main salmon competitor Chile   As of September 2017, Norway had
                     because of reported cases of infectious   has zero tariff agreements with China. No   exported 145 000 tons of seafood
                     salmon anaemia. In addition, the Chinese   other major competitor has a Free Trade   products other than salmon, mostly cod
                     authorities in 2011 started requesting a   Agreement with China. Under the latest   and mackerel, compared to just 1000
                     higher number of testing on all Norwegian   development, the Chinese authorities   tons of salmon. By 2025, the amount of
                     salmon, leading to a reduction of trade.  are set to visit Norway this year (2018)   salmon exports is expected to outpace
                                                      for an inspection of the three suspended   the value and tonnage of other Norwegian
                     As a result, the market share of Norwegian   Norwegian provinces.  seafood exports to China, provided
                     fresh chilled salmon dropped from 94% of                          a number of factors fall into place.
                     all Chinese salmon consumption to 30%   “China is currently a very important
                     in 2013 and continued to fall to 2900 tons   market for frozen cod and mackerel,”   The most important of these factors will
                     in 2016, according to Sigmund Bjørgo,   says Sandberg in his speech at the   be the follow-up of the salmon protocol.
                     Seafood Council of Norway´s special envoy   daily newspaper Dagens Næringsliv’s   Another factor will be stable salmon prices,
                     to China.

                     “When we get full normalization and the
                     exact same trade opportunities as other
                     countries, we will have 65% of China’s
                     (salmon) consumption, which is 52,000 tons
                     based on 2016 fi gures,” says Bjørgo in an
                     interview.

                     Market normalization
                     The signing of the salmon protocol of 2017
                     marks a major step towards re-opening







                      Norway’s Fisheries Minister Per Sandberg and
                    Chinese veterinary authorities signed the salmon
                     protocol in May 2017 regarding the future export
                              of salmon from Norway to China.
                          © Norway Ministry of Industry and Fisheries

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