Page 14 - Norway export Seafood, Fishing&Aquaculture 2018-19

Things are Looking up

for Clipfi sh in Brazil

After several diffi cult years for export of clipfi sh to Brazil, hope is again on the rise
for regaining lost market shares. In 2017, the value of clipfi sh export to this traditional
market increased by 41%, reaching a little more than one billion NOK.
This equals 2300 tons of clipfi sh, an increase of 35% compared to 2016.

By Edmund Mongstad

Culture and traditions inflation, and that they have followed the bottom has been reached and
“Clipfi sh is a product that is much more through on a number of measures that all is set towards growth in the
well-known outside the borders of that are setting the course for a country. It will be interesting to follow
Norway than in Norway. I do not only growing economy. Today inflation is the development, particularly in Rio
work with clipfi sh, but just as much with at a record low and under control, de Janeiro that was hit hard by the
culture and traditions. It is wonderful and unemployment is also declining. crisis. State employees have received
that export to Brazil is again on the rise, Consumers are using less of their wages in arrears, but the situation is
after a fall that has lasted three years,” income paying debt, which means beginning to normalize and I believe
says the enthusiastic representative. increased consumption, and the the future is looking brighter for Brazil”,
industry moving forward. explains Vasco Tørrissen Duarte.
Brazil is again on the rise after a tough
recession that has challenged the We have reached Arriving by bulk
economy and the country since 2015. the bottom Duarte took us to the supermarket
Duarte explains that the government Brazil’s GDP is expected to rise in 2018. “Prezunic in Botafogo” in Rio de
has been successful at controlling “There is a clear indication that Janeiro, to show us how clipfish is

Norwegian Seafood Council’s representative in
Brazil, Vasco Tørrissen Duarte, has a strong and
passionate replationship to Clipfi sh. On the
photo, he is in front of a grocery store shelf in
Rio de Janeiro fi lled with ready packaged
clipfi sh of various qualities and prices.
© Edmund Mongstad

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