Page 15 - Norway export Seafood, Fishing&Aquaculture 2018-19

normally presented for sale. This was little arrives in ready-to-go labelled serious handlers do this, including the
a quiet shopping day without a lot of packages. Hence, the Seafood Norwegian label of origin. For this they
hustle-bustle It gave time to study the Council hires a team of Brazilians that must be licensed”, says Duarte.
selection and talk with the employees go around and visit the supermarkets
that were responsible for the shelves and ensure that the packages are At the store we visited, the clipfish
with Norwegian clipfish of various clearly labelled with Norwegian origin. arrives whole, and the employees take
qualities. care of the cutting and packaging into
A tradition with labelling appropriate sizes. In their hospitality,
All of the clipfish in this store was “It is a tradition that we, in Brazil, hire they brought out a couple of beautiful
wrapped in plastic in appropriate people to disperse information and Norwegian clipfish so we could take
sized packages and the place of operationalize the labelling at the sales some pictures. Duarte pointed out
origin was clearly stated. Most of the sites in the larger cities. Some stores the labeling where there is plenty of
fish from Norway arrives in bulk, in have, however, started to handle information about quality, content,
25 or 50 kilo crates, and are then cut the labeling of products without weight and last but not least that it
up and wrapped upon arrival. Very assistance. Our strategy is to let the originates from Norway.

Norwegian clipfi sh with clear labels of origin.
© Edmund Mongstad

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seafood, fi shing & aquaculture