Page 72 - Seafood, Fishing & Aquaculture 2017-2018
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farming, harvest, processing, freezing & export


















                                                                            PURE NORWEGIAN SEAFOOD / PURE FARMING
                                                                            Henda
                                                                            NO-6530 Averøy, Norway
                                                                            Tel: +47 71 51 52 90
                                                                            Fax: +47 71 51 54 30
                                                                            E-mail: post@pns.no
                                                                            Website: www.pns.no




                     Pure Norwegian Seafood is a family-owned company with long traditions in salmon and trout
                     farming on the north-western coast of Norway. The company’s production is developed to
                     fulfi l the requirements of the fi nest salmon smokers in the world. Pure Norwegian Seafood
                     also has a signifi cant production of red Atlantic caviar.



                     Company Philosophy               The Qualité Fumage Program       • High colour
                     The company’s philosophy is to produce on   Qualité Fumage salmon have been fed with   •  Low fat content
                     a small scale to keep the environment clean,   marine based feed with less fat and more   • Good strength
                     and optimize the welfare of salmon.    proteins. Besides the diet, which has an   • Less gaping
                     Pure Norwegian Seafood prioritizes   infl uence of more than 50% on the fi nal   •  Less liquid loss
                     quality rather than quantity.    quality, the standard of the Qualité Fumage   •  High Omega content
                                                      salmon is raised through the following
                     Product Range                    conditions:                      The Label Rouge Program
                     Pure Norwegian Seafood’s product   •  Genetically robust fi sh instead   Product of high quality, including
                     range includes:                    of fast growing fi sh           the taste. Label Rouge is the only
                     • Farmed salmon                  • Good locations                 offi cial label demanding taste results.
                     • Salmon fi llet                  • Small-scale                    High taste quality is measured through
                     • Wild salmon                    • Low density                    sensory analysis and tests from expert
                     •  Red Atlantic caviar                                            and non-expert consumers. Strict
                     • Rainbow trout                  The Qualité Fumage program is an   specifi cations followed up and certifi ed by
                                                      optimal raw material for the fi nest smokers.   independent organizations recognized by the
                                                      The difference in quality gives the smokers   French Agriculture Ministry. Commitment of
                                                      a quality that is documented to be better   producers with demanding know-how
                                                      measured by:                     and practice for the best taste.



















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