Page 56 - Seafood, Fishing & Aquaculture 2017-2018
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salted, smoked herring, mackerel & salmon
















                                                                            NJARDAR AS
                                                                            NO-6094 Leinøy, Fosnavåg, Norway
                                                                            Tel: +47 70 08 66 86
                                                                            Cell Phone: +47 90 86 10 17
                                                                            E-mail: post@njardar.com
                                                                            Website: www.njardar.eu







                     Established in 1979, Njardar became a joint stock company (AS) in 1995. The company is ideally
                     situated on the west coast of Norway, near one of the best fi shing grounds for cod, herring and
                     mackerel. Njardar AS specializes in the production of salted herring and mackerel, smoked herring
                     and mackerel, herring products and clipfi sh (dried, salted cod).


                     Traditional Family Business      when wet in a drying and smoking room.   Products
                     Njardar’s holding company, Knut Nærø Sild   The smoking process takes 6–7 days. The   Njardar’s products include:
                     og Fiskeforretning, is a family business now   silver-cured herring is smoked with the fi nest   •  Smoked herring and mackerel
                     in its fourth generation. The company started   ingredients – namely, alder tree logs. The   •  Smoked herring and
                     producing cod liver oil and clipfi sh in 1901, and   fi sh is dried and smoked at the same time.    mackerel fi llets
                     opened its fi rst smokehouse in 1927. Njardar’s   The entire process lasts 2–3 days. The hard   •  Smoked salmon traditional
                     fi sh products are made according to the tra-  cured negro process takes 10–12 days.   •  Salted herring and mackerel
                     ditional methods of its holding company.                          •  Clipfi sh (dried, salted cod)
                                                      Approved Producer                •  Salted herring and
                     Slowfood Presidia Products:      Njardar has been approved by Norsk    mackerel fi llets
                     Golden-Smoked Herring,           Tradisjonsfi sk to produce herring according   •  Wet-salted cod
                     Silver-Cured Herring &           to traditional conservation methods.     and cod fi llets
                     Hard- Cured Herring Negro
                     Herring has a long tradition in Norway.   Export Markets          Brand Names
                     Herring bones from 600 AD have been found   Njardar’s main export markets are:   Njardar produces fi sh products
                     in settlements along the coast of Norway.   • The Mediterranean countries   under the following brand names:
                     Later sources give an indication of how   • The West Indies       •  ATCO 1907
                     important herring was – the Pope gave a   • North and South America   •  Borealis
                     dispensation from a fi shing ban on Sundays   • The EU             •  El Noruego
                     in the 11th century and Magnus Lagabøte   • Australia             •  Neptun
                     had detailed directions for herring fi shing in   • The Persian Gulf States   •  Polar
                     the 12th century.                  In addition to its own products, Njardar AS   •  Norge-Sild
                       All herring that is to be smoked is fi rst   also exports fi sh and fi sh products for other   •  Norwegian Tradition
                     salted. The golden-smoked herring is hung   Norwegian companies.    Smoked Salmon













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