Page 22 - Seafood, Fishing & Aquaculture 2017-2018

export is that there was very little frozen-at- during the same period. Two reasons for is the most important channel for everyday
sea products available last autumn due to a this are low oil prices and therefore reduced fi sh, but it can also be bought in modern
shortage in stock. dollar profi ts. This has led to imported supermarkets.
goods being 2.5 to 3 times more expensive.
For fresh cod and haddock the market is Simultaneously, the basis for calculating Over the past 10 years, a strong growth
big. The volume for HG-cod – both frozen import duty has been changed. This has in the consumption of imported seafood
and fresh - is increasing. There is a huge also contributed to an increase in the price has taken place in China. The most
market for frozen line fi sh in the UK, and of stock fi sh. So far the import duty on stock popular is salmon, but there are also
the market is requesting more frozen-at- fi sh heads has been reduced by 20 % to 10 substantial imports of lobster, Antarctic
sea from Norway. % and the authorities are willing to change toothfi sh and other less commonly used
the way they calculate the duty on stock seafood species. Salmon has found a
British consumers are price sensitive. fi sh in general. The Nigerian Central Bank is position in the market where few other
When their incomes increase, their also working on changing the import duty species can compete. Between 87% and
consumption of fresh cod fi lets follow system which will lower duties on all fi sh. 90% of all salmon consumed in China is
suit. But when the prices of fresh consumed raw as part of a dish called
cod fi lets increase, the consumption - We see a potential in informing people in sashimi.
decreases accordingly. There is also a other parts of the country and the younger
connection between increased prices of generation about our stock fi sh. Therefore Approximately 75% to 80% of all salmon
fresh cod fi lets and fresh haddock fi lets. we will use any opportunity to inform is eaten in restaurants, with Japanese
After the Brexit referendum in June 2016, people about the quality and nutritional restaurants being the most common. In
the British pound has devalued both content of Norwegian seafood. The 2016, between 70 000 and 80 000 tons
against the Norwegian krone and the US purpose is to emphasize the high quality of of Atlantic salmon was consumed in
dollar. This has made imported goods Norwegian seafood and to ensure that this China. Only a small percentage of this was
more expensive. So far it has not affected information reaches the young generation, salmon from Norway. Gaining access to
Norwegian seafood products noticeably. says fi sheries delegate, Trond Kostveit. the market has been a big challenge for
Both the market and the retailers the six previous years. A normalizing of
maintain that the consumers shall not Expected growth Chinese market access is now expected and this
pay for the devaluation of the pound. But seafood consumption may lead to an increased market share.
according to fi sheries delegate, Jack- China is by far the world’s leading The Norwegian Seafood Council estimates
Robert Møller there will be discussions producer, exporter and consumer of a share of 65 % in China.
about prices and how to ensure the seafood. The nation’s understanding
highest profi ts for the British operators. of seafood includes a broad range of - We are talking about a potential of 45
This year the Seafood Council will species such as fi sh, shellfi sh, mollusk and 000 to 52 000 tons in just a short period
increase its budgets for cod and haddock seaweed. Most of China’s own production of time. Over a longer period we expect a
by 30% in Great Britain in order to step is consumed domestically and sold at signifi cant increase in the consumption of
up the efforts. This should strengthen low prices. The most commonly used salmon in China to 240 000 tons by 2025 if
both market access and the marketing of everyday fi sh is fresh water fi sh purchased the access is there, says fi sheries delegate
cod and haddock. while the fi sh is still alive. The ‘wet market’ in China, Sigmund Bjørgo.

Stock fi sh to Nigeria
Nigeria with its 180 million people is already
a substantial market for Norwegian stock
fi sh, and with the large population growth
expected, it will only grow larger. Norway
has been exporting stock fi sh to Nigeria
since the 1890’s, and most Nigerians are
familiar with Norwegian seafood. For the
older generation in the south-eastern part
of the country, this is particularly evident.
The last two years the export of stock fi sh
has been reduced from 11 854 tons in
2014 to 6249 tons last year. There has also
been a reduction in the export of stock
fi sh heads, from 1726 tons to 1095 tons

The Norwegian Seafood Council wants to
convince Nigeria’s young generation that
stock fi sh is a high quality product.
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