Page 21 - Seafood, Fishing & Aquaculture 2017-2018

preferences for Norwegian King Crab in exported frozen to the US and Japan. Last worth 740 million NOK. The most important
these markets. Both Norwegian salmon year, the export value reached 331 million markets in sheer volume were Sweden,
and mackerel have contributed to NOK. The predictions are that this will be Great Britain and Finland.
establish a strong awareness and brand a signifi cant future resource. Predictions
that the crab industry may utilize in order are that within 10 years Norwegian catches The second biggest market, Great Britain,
to gain market. Norway is still viewed as a will reach 50 000 tons with an annual value cold water shrimp is being challenged by
niche supplier, and in order to climb to a reaching two billion NOK. The anticipated imported warm water shrimp from Asiatic
prime position a focus quality is key. future increase will open opportunities in countries. The consumption of cold water
Asia and the US, in new European markets. shrimp has decreased by 23 % over the
The snow crab potential last two years. A big reason for this is a
Snow crab is a new species in the Barents Important strategies price increase. The trend for warm water
Sea and has only been fi shed by Norwegian Norwegian vessels fi sh for shrimps in shrimp is the opposite. Here the prices
vessels since 2013. The catch has grown the Barents Sea and along the coast of have decreased and the consumption
rapidly and in 2015 approximately 10 Northern Norway and Skagerrak. The increased. Now, however, there are signs
000 tons were delivered to Norwegian shrimps from the Barents Sea are used of former prices returning, much due to a
processing facilities. 6000 tons were caught industrially while shrimps caught closer weaker British pound. The prices are still
by Norwegian vessels. Prognoses indicate to the shoreline are prioritized for fresh high while customers do not seem to know
that the potential for sustainable catch of consumption. Both the shrimps from the the difference between cold and warm
snow crab may be between 50 000 and Barents Sea and from Skagerrak are MSC water shrimp. Cold water shrimp makes
170 000 tons over the next 15 years. With certifi ed, and will be re-certifi ed in 2017. up only 2, 5 % - or 2000 tons – of the total
an export of 3951 tons frozen and 60 tons Norway produces peeled shrimp, fresh import of 80 000 tons in 2015. Today the
live snow crabs last year, Norway is but a or frozen un-peeled and fresh or frozen global supply of shrimp is bigger than the
small participant in the market compared to unprocessed shrimps in a salt solution. demand for frozen, peeled shrimp. Working
Canada, USA and Russia. Frozen peeled shrimps made up 61 % of on new markets, recruiting new customers
the total shrimp volume in 2015. Last year and product development will only increase
Norwegian snow crab has mostly been Norway exported 9655 tons of shrimps in importance for the shrimp industry.

Increased value to the UK
Great Britain is one of the most important
markets for Norwegian seafood. In 2016,
Norway exported 146 157 tons of seafood
to the UK worth 5.7 billion NOK. This is
an increase in value of 11 % and 3 % in
volume. Especially cod and haddock
have long traditions as part of the British
fi sh & chips industry. However, Norwegian
salmon also has a strong standing in the
market. All in all, the Norwegian export to
the UK has seen unchanged volumes in
2016. There has been a slight decrease in
volume for cod and salmon, but a slight
increase for haddock. The export of frozen
haddock increased from 8300 to 14 300
tons. A reason for the decrease in cod

The Japanese are excited
about Norwegian king crab.
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seafood, fi shing & aquaculture